“Don’t fake the funk on a nasty dunk.”
- Sir Isaac Newton
According to Wikipedia, the origins of the maxim “Don’t fake the funk on a nasty dunk” (DFtFoaND) can be traced back to Sir Isaac Newton, who uttered the famous phrase when engaged in an apple bobbing contest. That doesn’t sound right but if Wikipedia says so it must be true. Sigh, Wikipedia has destroyed my ability to think for myself and independently verify information.
Of course more recently we remember this phrase from a TV commercial featuring former Kazaam star and basketball legend, Shaquille O’ Neal. Shaq says DFtFoaND as a password to gain entry to some sort of mysterious slam-jam showcase lair, shortly before throwing down a nasty dunk that destroys the backboard and impresses some older b-ball fogeys. The commercial was culturally significant on many levels (what’s more significant than seeing stuff splode + get blowed up, and having famous people telling us what shoe to buy?), but perhaps most important was the introduction of DFtFoaND into our vernacular. Clearly the phrase was awesome – but what does it mean to fake the funk, and how does one avoid doing so? Continue reading